Giveaways: no more cheap pens

If you need a giveaway promotional item, stay away from the low end. Don’t choose an item just because it’s cheap. It’s better to give nothing than to hand over a junky ball-point pen, or similar stuff. Why? Because it makes your company look junky, too, and will either be tossed away or end up in the bottom of a drawer with other cheap stuff. Spend a bit more, and you’re far more likely to impress your customer, and get a better return on your investment.

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One Response to Giveaways: no more cheap pens

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