First they have to open the envelope, or your effort and expense are for nothing. Test mailings have shown that envelopes with stamps are more likely to be opened than envelopes with metered postage. Envelopes with printed postage (indicias) rank third. The extra time it takes to use stamps may pay off for you with a better response rate.
Choose a category
- Analyze your customer base
- Superior to your competitors? Then charge more
- Never stop marketing
- Encourage complaints
- Success: destination or journey?
- How much should you pay yourself?
- Trade show protocol: Don’t sit down
- Dangerous myth: Cut price and increase sales volume
- Keep an eye on your cash flow
- Buy your computer system from a single supplier
GOING INTO BUSINESS FOR YOURSELF?
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