If you’re using a PowerPoint presentation, or other visual aid, when you make your sales pitch, read every word of the presentation aloud to make certain the meaning of each sales point is crystal clear. Your reading will emphasize what’s most important. And you’ll keep your sales prospect from becoming confused trying to read one thing from your visual aid while you’re saying something else. If you want to expand on the visual copy, fine. But do it after you’ve read aloud what your prospect sees on that page of the visual aid.
Choose a category
- Analyze your customer base
- Superior to your competitors? Then charge more
- Never stop marketing
- Encourage complaints
- Success: destination or journey?
- How much should you pay yourself?
- Trade show protocol: Don’t sit down
- Dangerous myth: Cut price and increase sales volume
- Keep an eye on your cash flow
- Buy your computer system from a single supplier
GOING INTO BUSINESS FOR YOURSELF?
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