Will you lose sales by raising prices?

Probably not.

And if you do lose some, you may more than make up for lost sales by charging more to the rest of your customers. Don’t be afraid to raise prices. Nearly everybody accepts inflation as a fact of life. They understand that your costs go up, so you must charge more. If they believe they’re getting good value and good service, they’ll stick with you.

Your small price increase across the board can add plenty to your bottom line. And in the unlikely case that you find major resistance to your new pricing, you can always lower it again.

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