Your unconditional guarantee

The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it.

And unconditional means exactly that:  UNCONDITIONAL. No special conditions which must be met to get a refund. If the customer is unhappy, all she has to do is bring the product back, and she’ll get a refund, no questions asked. No advance permission needed. No sending the product back to someplace far away. No unreasonable proof of purchase required

Your guarantee should be stated in clear language,  using terms everyone understands, and be specific about what’s being guaranteed.

Yes, there will be customers who will abuse your guarantee policy, and obtain fraudulent refunds. But many marketers have found that the cost of such fraud is more than compensated for by increased sales and ongoing customer trust and loyalty.

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