Direct mail: consider the humble postcard

Most direct mail packages involve a mailing envelope, with a brochure, sales letter, and other inserts — plus associated design, printing, folding, stuffing, and postage costs.  For many marketers, the total cost is prohibitive.

If you have a short, easily understood message to put across, consider using a postcard instead. Design and production are simple and relatively cheap, there are no folding and stuffing to deal with, and you get a break on postage, too. Not only does it cost less, but your prospect doesn’t have to tear open an envelope to get the message.

One caveat:  Your postcard mailing may be simple, but it must still be well written and  designed. You want to save money, but you don’t want to look like a low-rent business.

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One Response to Direct mail: consider the humble postcard

  1. Judith says:

    Postcards are indeed a great way to get your products or services in front of consumers. Design it in such a way that they will be prompted to contact you for better results. You may want to include a discount if they present it during their next store purchase. 🙂

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