Most direct mail packages involve a mailing envelope, with a brochure, sales letter, and other inserts — plus associated design, printing, folding, stuffing, and postage costs. For many marketers, the total cost is prohibitive.
If you have a short, easily understood message to put across, consider using a postcard instead. Design and production are simple and relatively cheap, there are no folding and stuffing to deal with, and you get a break on postage, too. Not only does it cost less, but your prospect doesn’t have to tear open an envelope to get the message.
One caveat: Your postcard mailing may be simple, but it must still be well written and designed. You want to save money, but you don’t want to look like a low-rent business.