Business cards: Don’t just give ’em out — collect ’em

In a post here a while back, I focused on the marketing power of business cards. The card you hand out today can end up in someone’s Rolodex, and make new business for you months or even years from now. So print plenty of them, and put them into prospects’ hands whenever and wherever you can. They cost little, and may very well be your most effective new business tool.

But don’t neglect collecting other people’s business cards, as well. Use the information on them to expand your business network. Call the people you’ve met promptly, before they forget who you are. If you’ve learned something about their problems and goals, and can help them, tell them so. The business cards you collect can be important to you. Don’t just leave ’em in your coat pocket.

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