How to check out your radio commercial

When you make your commercial at a radio station, or an outside sound studio, the finished commercial will be played back for you on a big sound system. Such a system handles subtle sounds very well. But many of your listeners are listening in their cars or on small radios, which have small loudspeakers. What sounds good to you in the studio may come across poorly to many of the people in your audience. Check out your commercial on a small speaker before you approve it.

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