Remnant ad space at deep discount

Many newspapers and magazines have remnant space for sale. This is leftover unsold space that must either be sold or filled with public service announcements, or “house” ads, which produce no income at all. To avoid a total loss on the space, the publication will sell it at a deep discount.

The availability of remnant space is not widely known. If you want remnant space, you must be ready to buy it on very short notice. And you must have an ad ready to go into the space. You generally have no say about where in the publication the ad will appear. If these ground rules are acceptable to you, ask the publication’s sales rep about remnant space. The price is generally a very good deal – less than half the regular price, and often as little at 20 percent.

Not every publication offers remnant space, and many only sell full pages as remnants. But it doesn’t hurt to ask.

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