Buy your mailing lists from a broker

While there are many choices to be made when you put together a direct mail campaign, choosing the mailing list or lists is the most critical. Choose incorrectly and it won’t matter what’s in the envelope you send. Nobody will respond because you sent to the wrong people.

If you’re buying mailing lists for your direct mail campaign, it’s not a good idea to buy directly from the list owners. A list owner will try to sell you only his list, and there may be other lists that will do a better job for you. A list broker, on the other hand, can help you make the right choices from among all the thousands of lists available for purchase. The broker has no reason, other than serving you best, to recommend one list over another.

The broker receives his compensation from list owners, not from you. He earns a percentage of what you pay. The price you pay for a list is the same whether you buy it from the list owner or a broker. A good broker will help you choose wisely, and make your campaign a success.

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One Response to Buy your mailing lists from a broker

  1. Timor says:

    I enjoyed your Youtube video on the “elevator pitch”..like a 5 second commercial..I am developing mine at the moment for a platform that may help alot of small businesses locally and beyond. Your site is very helpful!Thank You.

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