Many sales simply cannot be closed in one call, and it’s important to give your prospect a clear, persuasive printed piece—a leave behind—to help him or her recall your presentation as he reviews your proposal after you’ve left. Or as he tries to convince others to share his enthusiasm for your product.
Your leave-behind should use the same appeals and make the same sales points that you made in your presentation. Otherwise you’ll confuse the issue and make it difficult for him to remember what was discussed at your meeting
A leave-behind is especially important in a two-tier business sale—with the person being presented to must get approval, and often money, from others you can’t get to see yourself. With that you leave-behind you provide him with materials that help him communicate your pitch to others.