Superior to your competitors? Then charge more

Want to be perceived as being superior to your competition? Then be sure you charge more than they do. The customers who are searching for high-end products expect to pay more for them, and tend to bypass lower-end products, reasoning that such products — rightly or wrongly — aren’t as good as the high-end stuff.

This entry was posted in Advertising, Sales & Service and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *