Analyze your customer base

If you have a comprehensive list of your customers (and you should have, if you don’t already), you have the basis for discovering what traits many of them have in common. Are they self-employed, sophisticated, big spenders, cost-conscious, brand conscious? When you understand what their preferences are, you can focus on the prices, products, and sales approach that appeals to your existing customers, and help you attract more who are like them.

As you already own your customer list, this valuable market research costs you nothing out-of-pocket.

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