Author Archives: Bruce Bloom

Lose a customer? Ask why.

When I was in the ad agency business, the popular wisdom was, “The day you win a new client, you start to lose it.” The point was, no client stays with your agency forever. They may be with you for … Continue reading

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Online advertising: Don’t bet it all on one player

There’s no question that the Internet can be a key element in your marketing plans. If you don’t have a website yet, you’re still in the stone age, and falling further behind every year. There are many advertising opportunities for … Continue reading

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Google advertising? A dozen keywords is far too few

Advertising on Google’s PPC (pay per click) Adwords network means you choose a group of keywords, the words and phrases that will cause your ad to be displayed in response to searches by your prospects. If you sell bridal gowns, … Continue reading

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