Author Archives: Bruce Bloom

What to look for in a new employee

There many things that you may look for when hiring a new employee, depending upon the job you expect that person to do. Yet I found, in 18 years of managing my own advertising agency, and 15 years as a … Continue reading

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Sales pitch: How to hold your prospect’s attention

You’ve seen it happen. You’re in the middle of your sales presentation and your prospect’s eyes begin to wander. She starts to fiddle with things on her desk. Do doubt about it, she’s lost interest. You press on, hoping something … Continue reading

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Your claim for quality requires more marketing support

In these times of tightened budgets, you may find it difficult to compete with lower-priced competition, especially when you’re selling a premium product at a premium price. Rather than lowering your price, and likely bringing your profit margin down to … Continue reading

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