Author Archives: Bruce Bloom

Value your time: don’t be perfect

The truth is, your clients are satisfied with less than perfection. They want excellence, and they want the job done on time, but they don’t expect perfection. So if you’re devoting big chunks of your time trying to reach for … Continue reading

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Stick to your knitting?

I was fortunate enough to have a large and growing television programming distribution company as a major client, back in the days when I was in the ad agency business. Every time the company opened a new division, there was … Continue reading

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“But wait!” Save something to use as a sale closer

We’ve all seen the direct marketing TV ads that end up with “But wait!” and then go on to pitch something that makes the offer even more attractive:  “Call now, and we’ll double your order at no additional charge,” “Order … Continue reading

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