Author Archives: Bruce Bloom

Direct mail: consider the humble postcard

Most direct mail packages involve a mailing envelope, with a brochure, sales letter, and other inserts — plus associated design, printing, folding, stuffing, and postage costs.  For many marketers, the total cost is prohibitive. If you have a short, easily … Continue reading

Posted in Direct Marketing, Printed Materials | Tagged , | 1 Comment

Behind in payments? Pay everybody a little

If you’re having a legitimate cash flow problem, without enough cash in hand to keep up with bills from your suppliers, you can get those overdue debts off your back — temporarily — by using what cash you do have … Continue reading

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Your unconditional guarantee

The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it. And unconditional means exactly that:  UNCONDITIONAL. No special conditions which must be … Continue reading

Posted in Sales & Service, Small Business Marketing Ideas | Tagged , , | Leave a comment