Author Archives: Bruce Bloom

How to get a sales appointment with the boss

This is the best approach I’ve ever heard of for getting a high level decision maker — or anyone, for that matter — to sit still for your sales presentation. It goes something like this: “Ms. Boss, I’m Sam Jones … Continue reading

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Your direct marketing sure thing

P.S. is the part of your sales letter that gets read — virtually every time. Even if your readers just skim over the rest of your sales letter. That’s why I always put a P.S. at the end of letters. … Continue reading

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Keep your eye on your competition

Often you get so wrapped up in running your own business, you forget to keep an eye on your competitors. When that happens you run the considerable risk of letting them get ahead of you:  with big promotions, ad campaigns, … Continue reading

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