Author Archives: Bruce Bloom

Pricing strategy: how to avoid cutting your prices

How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading

Posted in Small Business Marketing Ideas | Tagged , , , | Leave a comment

“Where did you hear about us?”

If you’re like many bosses of small businesses, you probably take much of your advertising on faith. That is, you prospect for new business by advertising — in the newspapers, on radio or television, using direct mail or other distribution … Continue reading

Posted in Advertising, Small Business Marketing Ideas | Tagged , , , , , | Leave a comment

Don’t do the small stuff yourself

As the boss, you just may be the most competent, hard-working person in your organization. You can do any job in the place better than anyone else. So you end up doing practically everything yourself. You want everything done perfectly, … Continue reading

Posted in Business Operations | Tagged , , , | Leave a comment