Author Archives: Bruce Bloom

Trade show protocol: Don’t sit down

You invest time, money and energy to create a presence at a trade show, so you can meet prospective customers, and possibly close some sales on the spot. You’ve had a display made to help tell your sales story, and … Continue reading

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Dangerous myth: Cut price and increase sales volume

When competition pressures you to cut price, don’t think you can maintain your profit level by increasing sales volume. “We’ll make it up by selling more. Lower price means more sales,” is almost always a fatal belief. Lowering price often … Continue reading

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Keep an eye on your cash flow

It’s surprising how many small business owners don’t really understand cash flow. That’s why they fall behind in paying their bills. Cash flow does not mean profits. You can have decent profits and lousy cash flow. Cash flow is the … Continue reading

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