Author Archives: Bruce Bloom

Buy your computer system from a single supplier

It happens often:  Your computer system goes down, and your business comes to a halt. You have to get it fixed, pronto. You call the computer hardware supplier. He checks it out and tells you the computer is fine — … Continue reading

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How to get the most sales leads from a mailing

The obvious answer:  Have a good list and a good mail package. Direct response mail, as it’s usually played, is a numbers game, in which just a small response percentage is often a success — send the mailing, count the … Continue reading

Posted in Direct Marketing, Sales & Service | Tagged , , | Leave a comment

Don’t spend money that’s not yours

If your business requires significant operating capital — for inventory, rent, labor, and such — don’t take it out of the business to pay your personal expenses. Understand that operating money isn’t yours to spend; it’s a vital part of … Continue reading

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