Author Archives: Bruce Bloom

Being a boss: on-the-job training

There is a common situation that plays out in almost every kind of business. An employee observes the boss carefully – let’s say the employee is a carpenter and the boss is a contractor – and the employee decides he’d … Continue reading

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How much should you charge?

There are many factors that influence a product’s success in the marketplace.  Price is just one, but it’s an important one.  The wrong price will dampen sales, even destroy them altogether. The correct price for any product–goods or services–is what … Continue reading

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Use a strong leave-behind printed piece

Many sales simply cannot be closed in one call, and it’s important to give your prospect a clear, persuasive printed piece—a leave behind—to help him or her recall your presentation as he reviews your proposal after you’ve left. Or as … Continue reading

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