Author Archives: Bruce Bloom

Ask questions to keep your sales prospect involved

It’s important to keep your prospect thinking about your product in terms of his or her own situation. Often the prospect will ask questions about how the product relates to his specific needs. These questions should be encouraged. They’re valuable … Continue reading

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TV is a costly medium

Broadcast television is the best advertising medium there is. It can sing and dance, all in living color, and get big audiences to watch. The Ford Motor Company uses it. General Foods uses. Geico uses it. But television advertising is … Continue reading

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Strong design is important

It’s the layout of your ad for newspapers and magazines that draws attention to your message, puts the elements of your advertisement in logical order so it’s clear to readers, and communicates a sense of style. Unless you’re an experienced … Continue reading

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