Author Archives: Bruce Bloom

Buy your mailing lists from a broker

While there are many choices to be made when you put together a direct mail campaign, choosing the mailing list or lists is the most critical. Choose incorrectly and it won’t matter what’s in the envelope you send. Nobody will … Continue reading

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Advertising: Keep your eye on the big boys

In advertising, promotion, and business strategy in general, you can try several different approaches to see which works best. This takes time and money, because you’re likely to fail in some of your efforts. And you run a serious risk … Continue reading

Posted in Advertising, Small Business Marketing Ideas | Tagged , , , , , | 1 Comment

Remnant ad space at deep discount

Many newspapers and magazines have remnant space for sale. This is leftover unsold space that must either be sold or filled with public service announcements, or “house” ads, which produce no income at all. To avoid a total loss on … Continue reading

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