Author Archives: Bruce Bloom

Making ads that work: Get right to the point

Understand that advertising in virtually all media has a very brief opportunity to attract readers, listeners, or viewers. They’ll give you a second or two or three to get your meaning across. It doesn’t make sense, then, for you to … Continue reading

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Advertising to young people

The sad truth is that young people don’t read. Newspaper and magazine advertising doesn’t reach them in any significant way. The most efficient way to reach teens is with appropriate radio stations, and with appropriate TV programs. To reach younger … Continue reading

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How to check out your radio commercial

When you make your commercial at a radio station, or an outside sound studio, the finished commercial will be played back for you on a big sound system. Such a system handles subtle sounds very well. But many of your … Continue reading

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