Author Archives: Bruce Bloom

What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

Posted in Advertising, Small Business Marketing Ideas | Tagged , , , , , , , | Leave a comment

Yellow Pages: Which ones should you buy?

Two facts of life about the Yellow Pages:  First, for many kinds of businesses, Yellow Pages are effective marketing tools, and for some, virtually indispensable. And second, Yellow Page advertising can be quite expensive, especially in areas that are served … Continue reading

Posted in Advertising | Tagged , | Leave a comment

One big ad or lots of small ones?

It’s an issue that small business advertisers face all the time. Should they spend their ad budget of $1000 for a full page in the local paper, or should they insert a small ad 10 times, for $100 each? While … Continue reading

Posted in Advertising | Tagged , , , | Leave a comment