Category Archives: Advertising

TV is a costly medium

Broadcast television is the best advertising medium there is. It can sing and dance, all in living color, and get big audiences to watch. The Ford Motor Company uses it. General Foods uses. Geico uses it. But television advertising is … Continue reading

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Strong design is important

It’s the layout of your ad for newspapers and magazines that draws attention to your message, puts the elements of your advertisement in logical order so it’s clear to readers, and communicates a sense of style. Unless you’re an experienced … Continue reading

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Advertising: Keep your eye on the big boys

In advertising, promotion, and business strategy in general, you can try several different approaches to see which works best. This takes time and money, because you’re likely to fail in some of your efforts. And you run a serious risk … Continue reading

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