Category Archives: Advertising

Remnant ad space at deep discount

Many newspapers and magazines have remnant space for sale. This is leftover unsold space that must either be sold or filled with public service announcements, or “house” ads, which produce no income at all. To avoid a total loss on … Continue reading

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Making ads that work: Get right to the point

Understand that advertising in virtually all media has a very brief opportunity to attract readers, listeners, or viewers. They’ll give you a second or two or three to get your meaning across. It doesn’t make sense, then, for you to … Continue reading

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Advertising to young people

The sad truth is that young people don’t read. Newspaper and magazine advertising doesn’t reach them in any significant way. The most efficient way to reach teens is with appropriate radio stations, and with appropriate TV programs. To reach younger … Continue reading

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