Category Archives: Advertising

How to check out your radio commercial

When you make your commercial at a radio station, or an outside sound studio, the finished commercial will be played back for you on a big sound system. Such a system handles subtle sounds very well. But many of your … Continue reading

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What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

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Yellow Pages: Which ones should you buy?

Two facts of life about the Yellow Pages:  First, for many kinds of businesses, Yellow Pages are effective marketing tools, and for some, virtually indispensable. And second, Yellow Page advertising can be quite expensive, especially in areas that are served … Continue reading

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