Category Archives: Advertising

Overnight commercials: Cheap radio advertising

If you’ve looked into radio advertising, you know that morning and afternoon drive-time commercial spots can run into big money. That’s when stations get their biggest audiences, so they charge accordingly. But you can still run a low budget campaign … Continue reading

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Should your ad or brochure counter your product’s weak feature?

Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading

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How competitors’ coupons can make sales for you

If you sell to consumers, you know discount coupons bring customers into the store. But distributing coupons — using newspaper advertising and direct mail — adds substantially to the cost of the promotion. If your competitors are using coupons, you … Continue reading

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