Category Archives: Advertising

Co-op dollars cut advertising cost

It’s hard to believe, but much of the $30 billion manufacturers set aside for co-op advertising goes unspent every year. Many advertisers who sell manufactured goods don’t even know there is such a thing as co-op. You can get your … Continue reading

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Small ad budget? Save your money

If you don’t have the ad budget to mount a decent campaign, you’re better off investing those dollars someplace else. By “decent campaign” we’re talking at LEAST five to ten ad placements in the same medium within a short period, … Continue reading

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Your advertising: play it again…and again…and again…

On Interstate Route 95, the well-traveled artery that delivers motorists down through the east coast and into Florida, the observant student of marketing will find many successful applications of outdoor advertising. South of the Border Anyone who has ever traveled … Continue reading

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