Category Archives: Advertising

Innovative business idea: Free advertising space

If you’re selling consumer goods or services, and your prospects are likely to be exposed to bulletin boards in your marketing area, post notices on the boards. You’ll find bulletin boards in many places:  supermarkets, schools, recreation centers, churches, libraries, … Continue reading

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Advertise with your business card

The first problem with many business cards is that they don’t contain enough information. The second problem is that people don’t hand out enough of them. Business cards, properly created and used, are mini-ads for you and your business. Make … Continue reading

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Advertising time: haggling pays off

A rate card for advertising time on radio, TV or cable is often a fictitious document. It’s what they’d like to get for the time, not what they’re ready to accept. Ad time is often negotiable, so don’t be afraid … Continue reading

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