Category Archives: Business Finance

Never stop marketing

When you have loyal customers and sales are strong, you may be tempted cut back on your marketing. After all, why spend money on something you don’t seem to need? Yes, you can cut back, and thus maximize your bottom … Continue reading

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How much should you pay yourself?

If you’re like many other small business entrepreneurs, you pay yourself as the money comes in. Good month, pay yourself more. Bad month, pay yourself less. In general, this is a mistake. It’s easy to tell yourself you’re justified in … Continue reading

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Keep an eye on your cash flow

It’s surprising how many small business owners don’t really understand cash flow. That’s why they fall behind in paying their bills. Cash flow does not mean profits. You can have decent profits and lousy cash flow. Cash flow is the … Continue reading

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