Category Archives: Printed Materials

Use a strong leave-behind printed piece

Many sales simply cannot be closed in one call, and it’s important to give your prospect a clear, persuasive printed piece—a leave behind—to help him or her recall your presentation as he reviews your proposal after you’ve left. Or as … Continue reading

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Direct mail: consider the humble postcard

Most direct mail packages involve a mailing envelope, with a brochure, sales letter, and other inserts — plus associated design, printing, folding, stuffing, and postage costs.  For many marketers, the total cost is prohibitive. If you have a short, easily … Continue reading

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Advertise with your business card

The first problem with many business cards is that they don’t contain enough information. The second problem is that people don’t hand out enough of them. Business cards, properly created and used, are mini-ads for you and your business. Make … Continue reading

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