Category Archives: Sales & Service

Analyze your customer base

If you have a comprehensive list of your customers (and you should have, if you don’t already), you have the basis for discovering what traits many of them have in common. Are they self-employed, sophisticated, big spenders, cost-conscious, brand conscious? … Continue reading

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Superior to your competitors? Then charge more

Want to be perceived as being superior to your competition? Then be sure you charge more than they do. The customers who are searching for high-end products expect to pay more for them, and tend to bypass lower-end products, reasoning … Continue reading

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Never stop marketing

When you have loyal customers and sales are strong, you may be tempted cut back on your marketing. After all, why spend money on something you don’t seem to need? Yes, you can cut back, and thus maximize your bottom … Continue reading

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