Category Archives: Sales & Service

How much should you charge?

There are many factors that influence a product’s success in the marketplace.  Price is just one, but it’s an important one.  The wrong price will dampen sales, even destroy them altogether. The correct price for any product–goods or services–is what … Continue reading

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Use a strong leave-behind printed piece

Many sales simply cannot be closed in one call, and it’s important to give your prospect a clear, persuasive printed piece—a leave behind—to help him or her recall your presentation as he reviews your proposal after you’ve left. Or as … Continue reading

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Ask questions to keep your sales prospect involved

It’s important to keep your prospect thinking about your product in terms of his or her own situation. Often the prospect will ask questions about how the product relates to his specific needs. These questions should be encouraged. They’re valuable … Continue reading

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