Category Archives: Sales & Service

Business cards: Don’t just give ’em out — collect ’em

In a post here a while back, I focused on the marketing power of business cards. The card you hand out today can end up in someone’s Rolodex, and make new business for you months or even years from now. … Continue reading

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New business strategy: be an expert

Back in the Stone Age, when businesses first discovered computing, and computers were the size of refrigerators, software was suddenly a hot item. Not only was good software scarce, ad and promotion agencies that understood computer systems well enough to … Continue reading

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Competing for new business? Don’t take “no” for a (final) answer

When a prospective customer chooses one of your competitors rather than you, don’t just accept that you lost. Customers often come to regret their choices. The supplier that looked best to the customer can turn out to be a big … Continue reading

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