Category Archives: Sales & Service

Your unconditional guarantee

The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it. And unconditional means exactly that:  UNCONDITIONAL. No special conditions which must be … Continue reading

Posted in Sales & Service, Small Business Marketing Ideas | Tagged , , | Leave a comment

Don’t give away your profits

If your sales are off, you may feel that cutting your prices will bring your bottom line back where it should be.  For many managers, that’s the first “fix” that comes to mind. The fact is, price-cutting often does not … Continue reading

Posted in Business Operations, Sales & Service | Tagged , , , , | Leave a comment

Take good care of your best customers

The often-referred-to “20/80 rule” is especially important when you’re reviewing your customer list. If your business is like most others, 20 percent of your customers account for 80 percent of your business. And it’s likely that the 20 percent who … Continue reading

Posted in Business Operations, Sales & Service | Tagged , , , | Leave a comment