Category Archives: Sales & Service

At last, the big secret of selling

I’ve told this to colleagues, employees, and everybody I know who’s gone into business. It’s a pearl of business wisdom that’s attributed to Woody Allen. It goes like this: “Eighty percent of success is showing up.” You want to attract … Continue reading

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Tell ’em why they should buy from you

You’d think this bit of news is so obvious it doesn’t need mentioning. But even many seasoned sales pros either ignore it or forget to do it. Make a list of all the benefits you offer and commit it to … Continue reading

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Cut your price? Never! (Hardly ever)

The market for your product is soft, and your competitors are offering special deals on price, chasing the available dollars. You’re losing sales, because customers are buying on the basis of price alone. Your loyal customers, bless ’em, are staying … Continue reading

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