Category Archives: Small Business Marketing Ideas

Creative destruction: the cost of progress

“Creative destruction” means that new technologies render existing products obsolete. If you don’t engage in creative destruction, your competitors will, ultimately shrinking or destroying the markets for your existing products. Creative destruction comes at a cost. Sometimes your workers can’t … Continue reading

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Why Kodak died

I grew up in Rochester, New York, home of Kodak. Kodak was a huge force in Rochester. It was a city all by itself, with over a hundred buildings. It was said that one out of each family in Rochester … Continue reading

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Competing for new business? Don’t take “no” for a (final) answer

When a prospective customer chooses one of your competitors rather than you, don’t just accept that you lost. Customers often come to regret their choices. The supplier that looked best to the customer can turn out to be a big … Continue reading

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