Category Archives: Small Business Marketing Ideas

Online advertising: Don’t bet it all on one player

There’s no question that the Internet can be a key element in your marketing plans. If you don’t have a website yet, you’re still in the stone age, and falling further behind every year. There are many advertising opportunities for … Continue reading

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Your claim for quality requires more marketing support

In these times of tightened budgets, you may find it difficult to compete with lower-priced competition, especially when you’re selling a premium product at a premium price. Rather than lowering your price, and likely bringing your profit margin down to … Continue reading

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“But wait!” Save something to use as a sale closer

We’ve all seen the direct marketing TV ads that end up with “But wait!” and then go on to pitch something that makes the offer even more attractive:  “Call now, and we’ll double your order at no additional charge,” “Order … Continue reading

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