Category Archives: Small Business Marketing Ideas

Your unconditional guarantee

The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it. And unconditional means exactly that:  UNCONDITIONAL. No special conditions which must be … Continue reading

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Tough question: What business are you in?

During the 18 years I managed my advertising agency, I had many occasions to ask new clients what they expected advertising to accomplish for them. Inevitably, this led to a discussion of the company’s line of business. Just what business … Continue reading

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Keep your eye on your competition

Often you get so wrapped up in running your own business, you forget to keep an eye on your competitors. When that happens you run the considerable risk of letting them get ahead of you:  with big promotions, ad campaigns, … Continue reading

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