Category Archives: Small Business Marketing Ideas

Mooo! Don’t overmilk your cash cow

When you sell a variety of goods or services, you’ll probably find that one or two of them will emerge as your big profit-makers. The tendency is to focus on these cash cows and neglect the introduction of new products. … Continue reading

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Good idea for a new business? Absolutely yes…but maybe not

When I ran my ad agency, I had the opportunity to talk with many entrepreneurs getting ready to start new businesses. I found that many of them, pumped up with enthusiasm and ready to take on the world, could recite … Continue reading

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Pricing strategy: how to avoid cutting your prices

How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading

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