Choose a category
- Analyze your customer base
- Superior to your competitors? Then charge more
- Never stop marketing
- Encourage complaints
- Success: destination or journey?
- How much should you pay yourself?
- Trade show protocol: Don’t sit down
- Dangerous myth: Cut price and increase sales volume
- Keep an eye on your cash flow
- Buy your computer system from a single supplier
GOING INTO BUSINESS FOR YOURSELF?
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Category Archives: Small Business Marketing Ideas
When you sell a variety of goods or services, you’ll probably find that one or two of them will emerge as your big profit-makers. The tendency is to focus on these cash cows and neglect the introduction of new products. … Continue reading
When I ran my ad agency, I had the opportunity to talk with many entrepreneurs getting ready to start new businesses. I found that many of them, pumped up with enthusiasm and ready to take on the world, could recite … Continue reading
How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading