Category Archives: Small Business Marketing Ideas

“Where did you hear about us?”

If you’re like many bosses of small businesses, you probably take much of your advertising on faith. That is, you prospect for new business by advertising — in the newspapers, on radio or television, using direct mail or other distribution … Continue reading

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Should your ad or brochure counter your product’s weak feature?

Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading

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Do you make a profit when you sell?

The profit isn’t made when you sell a product.  It’s made when you buy it. Experienced marketers know that they lock in a healthy profit on a product when they buy it at a good price. The price you can … Continue reading

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