Category Archives: Small Business Marketing Ideas

How competitors’ coupons can make sales for you

If you sell to consumers, you know discount coupons bring customers into the store. But distributing coupons — using newspaper advertising and direct mail — adds substantially to the cost of the promotion. If your competitors are using coupons, you … Continue reading

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Will you lose sales by raising prices?

Probably not. And if you do lose some, you may more than make up for lost sales by charging more to the rest of your customers. Don’t be afraid to raise prices. Nearly everybody accepts inflation as a fact of … Continue reading

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Is there a market for what you sell?

I believe in the one great truth of marketing: Marketing begins with the market. I bring it up because many marketers confuse what they want to sell with what their markets are ready to buy. Just because you make excellent … Continue reading

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