Category Archives: Small Business Marketing Ideas

Cut your price? Never! (Hardly ever)

The market for your product is soft, and your competitors are offering special deals on price, chasing the available dollars. You’re losing sales, because customers are buying on the basis of price alone. Your loyal customers, bless ’em, are staying … Continue reading

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Sales letter: what’s the news?

Don’t start an ad or a sales letter until you’re absolutely certain you know what the news is. That is, what’s new, improved, different or exciting in some way about your product or your company? And what are the benefits … Continue reading

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This is guerrilla marketing

Running a profitable business these days is no walk in the park. Credit is tight. Customers are wary. And you really have to hustle to make a sale. Yet many small businesses are not only surviving very nicely, thank you, … Continue reading

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