Category Archives: Trade shows

Trade show protocol: Don’t sit down

You invest time, money and energy to create a presence at a trade show, so you can meet prospective customers, and possibly close some sales on the spot. You’ve had a display made to help tell your sales story, and … Continue reading

Posted in Trade shows | Tagged , | Leave a comment

How to get more action at your trade show booth

Encourage customers and new prospects to stop by at your trade show booth by simply inviting them. For many shows, the promoters of the show can supply you with a mailing list of pre-registered attendees.  A brief letter of invitation … Continue reading

Posted in Premiums & Giveaways, Trade shows | Tagged , , , | Leave a comment

Cut your trade show space cost in half

When budget bucks are scarce, you may be tempted to skip a hot trade show to spare your company the expense. But wait!…see if  you can save the project by sharing the booth space cost with another exhibitor. Look for … Continue reading

Posted in Trade shows | Tagged , , , | 2 Comments