Tag Archives: advertising slogans

Online advertising: Don’t bet it all on one player

There’s no question that the Internet can be a key element in your marketing plans. If you don’t have a website yet, you’re still in the stone age, and falling further behind every year. There are many advertising opportunities for … Continue reading

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Google advertising? A dozen keywords is far too few

Advertising on Google’s PPC (pay per click) Adwords network means you choose a group of keywords, the words and phrases that will cause your ad to be displayed in response to searches by your prospects. If you sell bridal gowns, … Continue reading

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“Where did you hear about us?”

If you’re like many bosses of small businesses, you probably take much of your advertising on faith. That is, you prospect for new business by advertising — in the newspapers, on radio or television, using direct mail or other distribution … Continue reading

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