Tag Archives: advertising techniques

Analyze your customer base

If you have a comprehensive list of your customers (and you should have, if you don’t already), you have the basis for discovering what traits many of them have in common. Are they self-employed, sophisticated, big spenders, cost-conscious, brand conscious? … Continue reading

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Strong design is important

It’s the layout of your ad for newspapers and magazines that draws attention to your message, puts the elements of your advertisement in logical order so it’s clear to readers, and communicates a sense of style. Unless you’re an experienced … Continue reading

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Advertising: Keep your eye on the big boys

In advertising, promotion, and business strategy in general, you can try several different approaches to see which works best. This takes time and money, because you’re likely to fail in some of your efforts. And you run a serious risk … Continue reading

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